Facebook is an incredible social networking platform, isn’t it? With more than 1.59 billion monthly active users, the site has emerged as one of the most powerful advertising media of present times. Companies are taking to this platform to talk about their business, which has further been boosted by dint of its commerce-centric features and micro-targeting facilities. Real estate ventures, too, aren’t behind.
Here are a few estate agent-approved marketing tips to put up a property ad on Facebook:
• Post A Virtual Open House Tour
After you have built a strong network of ‘friends’ and ‘followers,’ it is now time to post the first glimpse of your house. What would you do? Post a photograph? Nah. Offer your audience a virtual open house tour instead.
According to market experts, this technique helps in raising the price of the house and selling it for the most desired amount. It also attracts potential buyers who are driven by the motto ‘seeing is believing.’
A virtual open house tour is a video in which you guide the viewers through your entire house and introduce them to the features. It saves time because many viewers will be watching it at the same time. Moreover, according to estate agents Leyton, it instills trust in the viewer’s heart.
• Tell A Story About Your Home
Have a memory associated with your house? Let it out to your audience. People love reading personal accounts. If this was the first house you and your partner bought right after marriage, tell them how special a bond you share with the building.
Reveal how you had a hard time deciding the colour in each room and how the interiors display a part of your personality each. Valuing a property based on emotions gives the viewers a feel that it is something special and they should have it too.
The sweet relation that you share with your residence should not come out abruptly during a deal. It should be fed to your audience, bit by bit.
• Run A Poll
Click a picture of a certain area of your home and ask your viewers what they feel about it. Say, you a small bookshelf installed in your bedroom. Ask your audience what books should be kept in it. Person-directed queries help in kindling curiosity and enhancing engagement.
In addition, the responses help in promoting your post or page. The more it remains visible on the networking site, the more it will attract interest buyers. This is an indirect form of marketing recommended by the estate agents in E18.
These tips would definitely work if you have the right audience. If needed, you should even go for sponsored ads that keep your advertisement readily noticeable. Remember, your ultimate goal is to convert ‘likers,’ ‘commenters’ and ‘sharers’ to ‘profitable buyers.’ Provide them with unconventional content to chew on, and they would surely come drooling after your house for sale. So, get started now.
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